Who We Are
Jonathan Parker is an expert in the re-structuring and operational management of hotel sales and revenue functions with a focus on revenue growth and cost reduction. A specialist in the selection, implementation and operation of systems covering all aspects of hotel management.
He has proven track record demonstrating growth across all revenue streams. Jonathan has extensive knowledge and experience in the luxury hotel sector both in large city centre properties and country house hotels.
Jonathan joined Luxury Family Hotels in January 2012 and has achieved sustainable and consistent revenue growth of +15% year on year through the implementation of a central reservation and revenue management functions.
Since 2013 Jonathan has driven the revenue and sales strategy at Sheen Falls Lodge, a 5 star resort in Ireland and has seen significant revenue growth and profitability.
Jonathan established L19 Management in September 2013 and since then he has been working with hotels to drive revenue and sales.
Ellie is our Revenue Specalist, offering her extensive knowledge of hotel systems and tools to create an efficient platform for revenue growth and smooth hotel management.
Ellie has been working in the hotel industry since graduating from Bath Spa University in 2009, starting her career with Exclusive Hotels in the reservations department.
After developing her skills and understanding of the luxury hotel sector she moved on to von Essen Hotels where she began working with Jonathan Parker to launch central reservations across the 31 hotels.
Leading on from the sale of von Essen Hotels, Ellie became Revenue and Distribution Manager for Longleat Enterprises after two hotels were acquired. During her time with Longleat Enterprises Ellie configured a CRS and implemented new revenue practices whilst delivering new marketing ideas to a business where hotels were a new venture.
In 2012 Jonathan and Ellie joined forces to launch the centralisation of revenue and reservations with Luxury Family Hotels. Together they recruited a reservations team and quickly implemented the centralisation of the revenue processes (see case study).
After many years of building an effective working relationship, Ellie joined L19 Management.
Ellie’s experience and understanding of demand and revenue strategies in the luxury hotel sector has been demonstrated within L19 Management as well as the successes of Luxury Family Hotels.
She has a insight for problem solving and improving hotel systems, which has saved companies significant costs. This includes complete reconfiguration of hotel PMS.
Like Jonathan, Ellie is also involved in projects in the South West. She looks forward to getting involved in future projects and helping hoteliers.
Karen has a proven track record delivering results driven marketing strategies aligned to revenue management to convert more direct business and deliver commercial success for hospitality businesses.
Karen is a marketing leader in the hospitality sector, with over twenty years' experience in luxury hotel brand management, delivering digital, social and traditional marketing strategies. Specialising in re-brands with an innovative and dynamic approach to marketing and PR proven to deliver results and achieve commercial objectives.
Recent projects include: Working partnership with L19 Managment to deliver effective revenue & marketing strategies for independent hotels including Whatley Manor, Combe Grove, The Abbey Hotel Bath and Villa Magdala. Karen has worked with some of the finest luxury hotels in the UK including Lucknam Park, Brownsword Hotels, The Royal Crescent and Luxury Family Hotels.
Jonathan and Karen have worked in partnership over a ten- year period and have developed a very intuitive and successful approach to revenue generation.